Brian's Empire KE
Brian Kimathi
Legendary sports agent suggests fresh approach teams should take as NFL ticket prices continue to skyrocket
Leigh Steinberg, who has represented over 300 professional athletes, says teams should be more 'forward-thinking' with ticket distribution
Leigh Steinberg attends the 39th Annual Leigh Steinberg Super Bowl Party at Storek on Feb. 7, 2026 in San Francisco, California. (Jesse Grant/Getty Images)
Fans of the Green Bay Packers and Denver Broncos support their teams during the second quarter at Empower Field at Mile High on Dec. 14, 2025 in Denver, Colorado. (Justin Edmonds/Getty Images)
Leigh Steinberg speaks onstage during the 39th Annual Leigh Steinberg Super Bowl Party at Storek on Feb. 7, 2026 in San Francisco, California. (Jesse Grant/Getty Images)
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